Developing a Marketing Mindset

Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others.

As a coach, the extent to which you are able to fulfil that objective is contingent upon two factors. Firstly, your skill and effectiveness as a coach; and secondly, on the number of clients you are able to affect through the application of your services. The purpose of this article is to focus on the second factor.

In the process of assisting people, it’s also possible for coaches to develop a fruitful lifestyle for themselves along the way. In fact, these objectives are entirely complimentary.

Many business people, including coaches, fail to recognise the important ethical role that marketing plays in their business. In doing so they develop a mindset that is self defeating to themselves, their business, and their clients.

As a coach, you are in business. How effectively you operate your business is entirely contingent on you. There are enormously successful coaches (in terms of client numbers, income and coaching outcomes), and coaches that are barely able to etch out a living. The difference between these extremes is not their coaching competency, but rather their mindset. You may be an incredibly skilful coach, but unless you have people willing to use your services, your skills are of little to no value.

So what mindset does it take to be a successful coach?

A successful coaching mindset:

– Puts the needs of prospects and clients first;

– Actively seeks to assist clients attain their objectives;

– Is empathetic to the needs of clients and prospects;

– Doesn’t limit the service offered to clients, and

– Acts as an ethical adviser.

It takes a Marketing Mindset to be a successful coach.

We regularly hear of coaches that feel as though marketing is ‘leading’ and ‘unethical.’ They feel as though it’s too ‘salesy’ and don’t feel comfortable with it. For those coaches, we’re going to explain why marketing is both ethically valid and commercially crucial.

Ethical Validity

There is an enormous (and growing) volume of people in society that would benefit from coaching services. Let’s call these people prospective coaching clients, or prospects. These prospects have specific goals they’d like to achieve, or challenges they’d like to overcome, with a view to leading a better and more fulfilling life.

As a coach you have a certain duty of care to assist these people. You can only begin to assist them once they’re utilising your services. Marketing is the link between the prospects desire and your ability to assist them fulfil their desire.

Marketing only becomes unethical in the circumstance that you are not able to fulfil your marketing promise to your client. In this instance you’ve misled your client, either knowingly or unknowingly, and have acted unethically.

On the premise that prospects will seek a coach to assist them attain their specific goals, it’s the ethical obligation of coaches to help prospects select a coach that will best be able to assist them. To do this coaches should fully, comprehensively and transparently disclose to prospects what services they offer; where their specialties lie; what experience they have; how they’ve assisted people with similar desires in the past; and how using their services will benefit them. Or to state it more simply, to undertake marketing.

Commercially Crucial

Marketing is commercially crucial because it links prospects that desire a certain outcome with skilled professionals trained to assist them achieve that outcome. It identifies you as someone that may be able to assist prospects with their pre-qualified needs. By seeking out information on coaching services, prospects have already identified for themselves:

1. That there are certain things in their life they’d like to attain or challenges they’d like to overcome.
2. That a coach is a person with the requisite skills and experience to assist them.
3. That they are willing to invest financially in the process.

The above is an extremely important point, and one that coaches need to accept.

As we explained earlier, coaches generally come from one of two schools of thought with respect to marketing.

The first school of thought perceives marketing to be ‘leading’ and ‘salesy.’ They come from the paradigm that by marketing you are proactively influencing someone in their decisions. Or specifically that you may make someone do something they would not otherwise do. We call this train of thought the Influencing Paradigm.

The second school of thought accepts that prospects are people that have identified for themselves their need to invoke change. And they’ve identified that a coach will assist them make that change. They recognise that the prospect has made the intellectual link between their needs and how they want those needs to be fulfilled. We call this train of thought the Service Paradigm.

The thought processes of these two perspectives are entirely dipolar. One positions the prospect as someone reluctantly influenced into utilising a service, and the other positions the prospect as a proactive individual capable of determining their needs that has actively sought out coaching services.

As a coach, it’s critical that you put yourself in the second paradigm of thinking. Only then will you be able to ethically fulfil your objective of assisting your clients. And only then will you be able to fulfil your symbiotic goal of building a successful coaching business.

By putting yourself in the Service Paradigm of thought you will recognise that to assist clients meet their objectives, you should:

a) Actively promote your services through compelling advertising that clearly describes what you can offer clients.

b) Understand that as a coach and a trusted advisor you are often in a better position of knowledge to ascertain your client needs to assist them attain their goals.

c) Be empathetic to the needs of your clients and actively offer solutions to them through various products and services.

d) Value your client’s intellect and decision making ability.

e) Do not pre-empt your client’s wants and hence limit the range and scope of products and services you offer them.

f) Always acts as an ethical adviser.

Once you embrace the Service Paradigm to marketing, you’ll realise that marketing provides you with a much greater opportunity to fulfil your primary objectives – to assist your clients, and to build a successful coaching business. These objectives become complimentary and you create a truly win-win situation between the desires of your clients and your own desires.

In the second part of this article we’ll provide you with further information on how to develop your Marketing Mindset and a Service Paradigm.

While an individual would like to improve an aspect or certain aspects of their life so they can achieve a specific goal, or set of goals.

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__HOLA como estas *STICKS WIZZARD DRAGON HERE: TO :ALL YOU CREATIVE ARTISTIC OPEN MINDED ENTREPRENERISTS * *GREAT ENERGY *VIBS* DISCIPLINED*VERY FOCUS ****THEIR IS NEVER*EVERE *ANY PROBLEMS ONLY FANTASTIC AMAZING SOLUTIONS **OBSTACLES *ARE TO BE CONQUER* TAKE ACTION *GAIN KNOWLEDGE AN TAKE ACTION =HAPPINESS ITS A WIN!!!WIN!!!! ALL THE WAY*****__I AM A VERY EXTREMMMMXXX FOCUS ANCIENT SPIRITUAL CREATIVE ARTISTIC *OUT OF THE BOX ARTIST ENTRENEURISTS* ARTIST* THAT LOVES ,BEYOND GAINING AN SHARING ALL KNOWLEDGE "WEALTH" IS NOT JUST AN ALL ABOUT "MONEY" " COMMUNICATIONS " ARE EXTREMMMMMMMMMMMMMMXXXXXXXX* IMPORTANT* gracias HOLA como estas'Too EVERY ONE** My Stage name is STICKS WIZZARD DRAGON *AS*,I AM A VERY EXTREMMMXXXX PASSIONATE CREATIVE ARTISTIC OUT OF THE BOX ANCIENT SPIRITUAL TRUE RENAISSANCE ARTIST ENTREPRENUERIST ARTIST*&*INVESTOR*WHO LOVES BEYOND & BEYOND TO CREATE INFINITE HAPPINESS*&WEALTH ***********GAINING ALL KNOWLEDGE & SHAREING ************ I within the SPIRITUAL Passions of all Music and all Life every where within Gods Infinite UNIVERSE ,Love all Styles of Music ,As I am A TRUE Renaissance ARTIST that express My Artistry From and within all THE arts ,My drumming artistry * EXTREMMMMXXX DYNAMIC*(TECHNIQUES)ARE VERY TEXTURED ACCENTED COMPLEX RHYTHMS (COLORED)(SKILLS*) comes from all THE GREAT OLD DRUMMERS* .ALL * Styles Of JAZZ*ROCK*LATIN*Funk*Progressive JAZZ*SOUL*BLUS*Hard rock,OLD ROCK & ROLL, Progressive Latin /JAZZ.Country,Swing Jazz,Big Band*JAZZ Classical & Classical JazzZzZZZzzZZZZZZ,As within THE EnTerTainMent *(*BIZ*)-WORLD I have Traveled Around THE World 4-Times PERFORMING**,I play ALL PERCUSSION InStruments PLUS VERY HEAVY Within the VOCALS*/(PIANIST LYRICIST(COMPOSER)..* I am also A very( Schooled)Ballet/TAP/Jazz/Spanish/Street Dancer,My ballet Styles is of the Russian imperial & The French & Italian cheNetti Styles,I also Draw with Pencil & oil paint,And sculpture all within Mother Nature all my drawings are of Beautiful women IN FACT you*can see some of them right Here just go to*(* my pictures*)),that I vission from DEEP within My Mind Travels,*(*DREAMS*) and Meditations,,I am A Vegan Gourmet chef,I work out 7 days a week ,I love all adventures,Exploreing,Fun,Excitement,all Kinds of Cultural events,Classly Night clubs,Ballets,Musicals,Concerts, all Museums,..I flow within all ancient eastern & western philosophys,Mysticism,Mythology,Metaphsics,astrology,I love all out door events I love all Oceans,Lakes,Rivers,Streams,Water falls,All Mountains,deserts,Jungles,All nature adventures,EnchantMent.EXPLOREING, As when I Spiritually Journey deep within My Soul of My Spiritual Mind ,I always new THAT ,I was a DRUMMER percussionist From ancient Time, *** an Journey MYSELF within My SPIRITUAL Mind..as WITHIN THE LIGHT OF GODS INFINITE LOVE & TRUTH within this INFINITE UNIVERSE***GRACIAS OLa como estas'Too EVERY ONE** My Stage name is STICKS WIZZARD DRAGON as I within the SPIRITUAL Passions of all Music and all Life every where within Gods Infinite UNIVERSE ,Love all Styles of Music ,As I am A TRUE Renaissance ARTIST that express My Artistry From and within all THE arts ,My drumming artistry * EXTREMMMMXXX DYNAMIC*(TECHNIQUES)ARE VERY TEXTURED ACCENTED COMPLEX RHYTHMS (COLORED)(SKILLS*) comes from all THE GREAT OLD DRUMMERS* .ALL * Styles Of JAZZ*ROCK*LATIN*Funk*Progressive JAZZ*SOUL*BLUS*Hard rock,OLD ROCK & ROLL, Progressive Latin /JAZZ.Country,Swing Jazz,Big Band*JAZZ Classical & Classical JazzZzZZZzzZZZZZZ,As within THE EnTerTainMent *(*BIZ*)-WORLD I have Traveled Around THE World 4- Times PERFORMING**,I play ALL PERCUSSION InStruments PLUS VERY HEAVY Within the VOCALS*/(PIANIST LYRICIST(COMPOSER)..* I am also A very( Schooled)Ballet/TAP/Jazz/Spanish/Street Dancer,My ballet Styles is of the Russian imperial & The French & Italian cheNetti Styles,I also Draw with Pencil & oil paint,And sculpture all within Mother Nature all my drawings are of Beautiful women IN FACT you*can see some of them right Here just go to*(* my pictures*)),that I vission from DEEP within My Mind Travels,*(*DREAMS*) and Meditations,,I am A Vegan Gourmet chef,I work out 7 days a week ,I love all adventures,Exploreing,Fun,Excitement,all Kinds of Cultural events,Classly Night clubs,Ballets,Musicals,Concerts, all Museums,..I flow within all ancient eastern & western philosophys,Mysticism,Mythology,Metaphsics,astrology,I love all out door events I love all Oceans,Lakes,Rivers,Streams,Water falls,All Mountains,deserts,Jungles,All nature adventures,EnchantMent.EXPLOREING, As when I Spiritually Journey deep within My Soul of My Spiritual Mind ,I always new THAT ,I was a DRUMMER percussionist From ancient Time, *** an Journey MYSELF within My SPIRITUAL Mind..as WITHIN THE LIGHT OF GODS INFINITE LOVE & TRUTH within this INFINITE UNIVERSE***GRACIAS http://FREEGIFTSXTREME.INFO http://AFFILIATEAUTOXTREME.INFO http://freetrafficxtreme.info http://youtu.be/cbyrE9KAfz4 http://youtu.be/pV-i5tRbnQk http://youtu.be/ajO5ssJ0U3M

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