Developing a Marketing Mindset

Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others.

As a coach, the extent to which you are able to fulfil that objective is contingent upon two factors. Firstly, your skill and effectiveness as a coach; and secondly, on the number of clients you are able to affect through the application of your services. The purpose of this article is to focus on the second factor.

In the process of assisting people, it’s also possible for coaches to develop a fruitful lifestyle for themselves along the way. In fact, these objectives are entirely complimentary.

Many business people, including coaches, fail to recognise the important ethical role that marketing plays in their business. In doing so they develop a mindset that is self defeating to themselves, their business, and their clients.

As a coach, you are in business. How effectively you operate your business is entirely contingent on you. There are enormously successful coaches (in terms of client numbers, income and coaching outcomes), and coaches that are barely able to etch out a living. The difference between these extremes is not their coaching competency, but rather their mindset. You may be an incredibly skilful coach, but unless you have people willing to use your services, your skills are of little to no value.

So what mindset does it take to be a successful coach?

A successful coaching mindset:

– Puts the needs of prospects and clients first;

– Actively seeks to assist clients attain their objectives;

– Is empathetic to the needs of clients and prospects;

– Doesn’t limit the service offered to clients, and

– Acts as an ethical adviser.

It takes a Marketing Mindset to be a successful coach.

We regularly hear of coaches that feel as though marketing is ‘leading’ and ‘unethical.’ They feel as though it’s too ‘salesy’ and don’t feel comfortable with it. For those coaches, we’re going to explain why marketing is both ethically valid and commercially crucial.

Ethical Validity

There is an enormous (and growing) volume of people in society that would benefit from coaching services. Let’s call these people prospective coaching clients, or prospects. These prospects have specific goals they’d like to achieve, or challenges they’d like to overcome, with a view to leading a better and more fulfilling life.

As a coach you have a certain duty of care to assist these people. You can only begin to assist them once they’re utilising your services. Marketing is the link between the prospects desire and your ability to assist them fulfil their desire.

Marketing only becomes unethical in the circumstance that you are not able to fulfil your marketing promise to your client. In this instance you’ve misled your client, either knowingly or unknowingly, and have acted unethically.

On the premise that prospects will seek a coach to assist them attain their specific goals, it’s the ethical obligation of coaches to help prospects select a coach that will best be able to assist them. To do this coaches should fully, comprehensively and transparently disclose to prospects what services they offer; where their specialties lie; what experience they have; how they’ve assisted people with similar desires in the past; and how using their services will benefit them. Or to state it more simply, to undertake marketing.

Commercially Crucial

Marketing is commercially crucial because it links prospects that desire a certain outcome with skilled professionals trained to assist them achieve that outcome. It identifies you as someone that may be able to assist prospects with their pre-qualified needs. By seeking out information on coaching services, prospects have already identified for themselves:

1. That there are certain things in their life they’d like to attain or challenges they’d like to overcome.
2. That a coach is a person with the requisite skills and experience to assist them.
3. That they are willing to invest financially in the process.

The above is an extremely important point, and one that coaches need to accept.

As we explained earlier, coaches generally come from one of two schools of thought with respect to marketing.

The first school of thought perceives marketing to be ‘leading’ and ‘salesy.’ They come from the paradigm that by marketing you are proactively influencing someone in their decisions. Or specifically that you may make someone do something they would not otherwise do. We call this train of thought the Influencing Paradigm.

The second school of thought accepts that prospects are people that have identified for themselves their need to invoke change. And they’ve identified that a coach will assist them make that change. They recognise that the prospect has made the intellectual link between their needs and how they want those needs to be fulfilled. We call this train of thought the Service Paradigm.

The thought processes of these two perspectives are entirely dipolar. One positions the prospect as someone reluctantly influenced into utilising a service, and the other positions the prospect as a proactive individual capable of determining their needs that has actively sought out coaching services.

As a coach, it’s critical that you put yourself in the second paradigm of thinking. Only then will you be able to ethically fulfil your objective of assisting your clients. And only then will you be able to fulfil your symbiotic goal of building a successful coaching business.

By putting yourself in the Service Paradigm of thought you will recognise that to assist clients meet their objectives, you should:

a) Actively promote your services through compelling advertising that clearly describes what you can offer clients.

b) Understand that as a coach and a trusted advisor you are often in a better position of knowledge to ascertain your client needs to assist them attain their goals.

c) Be empathetic to the needs of your clients and actively offer solutions to them through various products and services.

d) Value your client’s intellect and decision making ability.

e) Do not pre-empt your client’s wants and hence limit the range and scope of products and services you offer them.

f) Always acts as an ethical adviser.

Once you embrace the Service Paradigm to marketing, you’ll realise that marketing provides you with a much greater opportunity to fulfil your primary objectives – to assist your clients, and to build a successful coaching business. These objectives become complimentary and you create a truly win-win situation between the desires of your clients and your own desires.

In the second part of this article we’ll provide you with further information on how to develop your Marketing Mindset and a Service Paradigm.

While an individual would like to improve an aspect or certain aspects of their life so they can achieve a specific goal, or set of goals.

MOBILE MONOPOLY FOR MARKETING LOCAL BUSINESS WATCH THIS SHORT VID
IT !! WILL BLOW YOUR MIND CLICK HERE

FOREX AMAZING SYSTEM For FANTASTIC RESULTS CLICK HERE
Mobile Money Machines Pure AMAZING CLICK HERE

BLOGGING TO THE BANK CLICK HERE

MOBILE TEXT MARKETING THIS IS RED RED HOT & THE NEW WAVE OF THE FUTURE BEYOND LARGER THEN THE INTER-NET & GOOGLE CHICK OUT
THIS SHORT VID ITS FREE CLICK HERE

TO CONTACT JOSEPH W.R. LA WIZZARD DRAGON STICKS
stickswizzarddragon@gmail.com
skype: ( ENCHANTCA )
STICKS WIZZARD DRAGON
stickswizzarddragon@gmail.com
24/7

http://www.sokule.com/postit/STICKSWIZZARDDRAGON
http://twitter.com/STICKSWIZZARDDR
http://www.myspace.com/sticksextremxx
http://facebook.com/STICKSWIZZARDDRAGON
http://www.blackplanet.com/STICKSWIZZARDDRAGON/

Free Hot Mobile Text Marketing HOT TIPS that Work Click HERE

FREE DOWNLOAD EXPLODE YOUR LIST CLICK BELOW
affiliateautowhattoaddinpost10-10-12
ExplodeYourList STICKS WIZZARD DRAGON & JUSTEENE’SHE’KA’ Ancient Spiritual Knowledge

30_tips_to_maximum_conversion_rates STICKS WIZZARD DRAGON Ancient Spiritual Knowledge

BLOGGING TO THE BANK CLICK HERE

FAST XTREME FAT BURN FURNACE PROGRAM FANTASTIC RESULTS
CLICK HERE THE SOONER !! THE BETTER!!

FREE DOWNLOAD EXPLODE YOUR LIST CLICK BELOW
affiliateautowhattoaddinpost10-10-12
ExplodeYourList STICKS WIZZARD DRAGON & JUSTEENE’SHE’KA’ Ancient Spiritual Knowledge

30_tips_to_maximum_conversion_rates STICKS WIZZARD DRAGON Ancient Spiritual Knowledge

Amazing System !!THAT! CUTS Your ELECTRIC BILL IN 1/2
Going Green Alternative Energy CLICK HERE

BLOGGING TO THE BANK CLICK HERE

ANCIENT Spiritual Meditation Techniques and Yoga CLICK HERE Amazing Amazing System !!THAT! CUTS Your ELECTRIC BILL IN 1/2
Going Green Alternative Energy CLICK HERE

GREEN ENERGY Amazing Systeme” !!THAT! CUTS Your ELECTRIC BILL IN 1/2
Going Green Alternative Energy CLICK HERE

GREEN ENERGY Amazing Systeme” !!THAT! CUTS Your ELECTRIC BILL IN 1/2
Going Green Alternative Energy CLICK HERE How Wind Turbine Works?

Green Alternative Energy”>GREEN ENERGY Amazing Systeme” !!THAT! CUTS Your ELECTRIC BILL IN 1/2 !!THATS RIGHT !!BY
Going Green Alternative Energy CLICK HERE

FOREX AMAZING SYSTEM For FANTASTIC RESULTS CLICK HERE

Produce Great Videos – Discover How – Expert Tells All
Free ro join click here

FOREX AMAZING SYSTEM For FANTASTIC RESULTS CLICK HERE

Produce Great Videos – Discover How – Expert Tells All
Free ro join click here

FOREX AMAZING SYSTEM For FANTASTIC RESULTS CLICK HERE

THE ANCIENT SPIRITUAL ART FORM of Yoga This is “A”POWERFUL
Training Program (course) Check HERE For INSTANT ACCESS

Fast Drumming Fast 1-one Handed Fast Rolls – Click here for more home videos

TO CONTACT JOSEPH W.R. LA WIZZARD DRAGON STICKS
stickswizzarddragon@gmail.com
skype: ( ENCHANTCA )
STICKS WIZZARD DRAGON
stickswizzarddragon@gmail.com
24/7

Category: !!FAST!!"Rapid Weight Loss Techniques", "Losing Weight the Healthy Way", 10 Methods You Can Use Today to Fight Insomnia, 5 Tips For Choosing The Right Motivational Posters For The Office, 6 !! SIX Fears and How to Overcome Them, A Good Leader Knows The Team’s Colours, A Leader Should Be Willing To Take Responsibilities, Achieve Your Goals For Success Step By Step, Affiliate Marketing An Why So Many Affiliates Fail ? !!, Alternative Energy Sources * !! * The Best Aid in Times of Crisis, Are You Afraid Of Success, Aromatherapy Massage—Its Impact on the Health, Behind Satellite TV FACTS !! KNOWLEDGE !!, Blogging, Money May be Just a Click Away, Cash and Pay-per-click Affiliate Programs, Cooking With Tofu !! WOW !!, FOREX trading Strategies That Are Worth Learning, Forex trading, what the hype is all about, Forex trading, where do customers go?, GAMBLING & POKER ,LOTERY, GAMBLING KNOWLEDGE & BEYOND, Gardening & Horticulture This is AMAZING, Get A FREE Traffic Stampede Through Web Video, HOT TIPS BLOGGING KNOWLEDGE, How Yoga benefits the Circulatory System And Why This Is Important, How Yoga benefits the Circulatory System And Why This Is Important, Innovation ! The Life Blood Of Your Business, Innovation Is A State Of Mind Amazing, LOGIN WELCOME PAGE, Major Component Of Female And Male Sexual Health And Good Libido, Male Menopause Mystery: Unraveling the Truth about Andropause, Metaphysics & Why?!'s>Section, Mobile Blogging is on the Cutting Edge, Out of the Ordinary: Alternative Energy Sources, PPC ADVERTISING !! HOW TO MAKE YOUR BUSINESS "CLICK", PPC Advertising for Maximum Web Promotion, Promote Your Business Using Online Videos, SELF IMPROVEMENT, SELF IMPROVEMENT & BEYOND, Sports Gambling Basics, THE Amazing Magickal Oils of Indonesian Shamanism SECTON 1, The Controversy Around Corporate Blogging, The Knowledge to unlock the hidden powers of your subconscious, The Soothing Secrets of Massage Oil, The Spiritual Feng Shui, Three Money Management Strategies That Work, Top 3 Ways To Boost Your Affiliate Commissions Overnight, Vegetable Gardening Knowledge !!, Warming Up!! Alternative Energy Source and Global Warming !!, Ways to Better Your Brain, Cognitively and Physiologically, What is transpersonal psychology?, When Does the Hypnotist Know When to Move From One Stage of Hypnosis to the Next, Working Out for Extreme Fitness

Tags: A Guide to RSS Aggregators, affiliate marketing, affiliates, Alternative Herbal Medicine Online, Alternative Pain Relief Options, and, Andropause Mystery, Aromatherapy Massage, Aromatherapy Massage Its Impact on the Health, aura, Beauty and Fitness, Better Your Brain, body, boyfriend, boys, brain, Brain Power Boost, Business, Cash and Pay-per-click Affiliate Programs, cause of insomnia, Coaching, Cognitively and Physiologically, Cooking With Tofu, counselling, counsellorAlternative Energy Source and Global Warming, cpa, creative, creativity, Dream interpretation, dreamer, dreaming, Dreams, erogenous, esoteric, Ethics, feelings, Femal Sexal Healththe, feng shui color, feng shui designs, feng shui elements, feng shui home design feng shui tips, free feng shui tips, Free Online Poker Affiliate Commissions Overnight, Gambling, Goals, Green, health, help, home & Crafts, how to stimulate, Hydroponics, Hypnosis, Hypnosis Can Be Used For Patients Suffering From Post Traumatic Stress, Hypnotist, ideas, Improvement, Innovation, Innovation searchers, innovative, insomnia, insomnia cure, insomnia helppsychology, insomnia remedy, interpretationaffiliate, invention, inventive, invulnerability, Joseph W.R.La WIZZARD, law of attraction, lawattraction, Leader, leadership, Life Coaching, live videos, lottery, magazines, magick, make money, Male Menopause Mystery, Male Menopause through Testosterone Replacement, Male Sexual Health, man, Marketing, Massage, men, Metaphysics, mind, mind body, mind control, mind game, Mind power, money, mysticism, nature, New Age, New Thought, occult, of, oils, online, organic gardening, organized, parapsychology, poker, pornography, power, PPC ADVERTISING, ppv, product development, Project, prostitution, psychic, religion, RSS, Satellite TV FACTS, Screen cast, secret, secret step, Self Esteem Ways to Boost It, self-help, self-improvementBikram Yoga Method, sex, sexual, sexually, shaman, shamanism, spiritual and physical auraGardening, spirituality, Sports Gambling, subconscious, subconscious mind, success, supernatural, Tai Chi, the mysterious aura unraveled, the power of the subconscious mind, The Soothing Secrets of Massage Oil, thunk, Traffic Stampede Through Web Video, transpersonal psychology, Vegan, Vegan cooking, Vegan Life style, VeganChef, video player, video producer, videos, wealth, well trained mind, wizzarddragonsticks, women, Working Out for Extreme Fitness, Yoga, your, yourself, youtube, zones

Staying Motivated ! The Key to Exercise Discipline

The Importance of Working Your Core Muscles !Pure Amazing !

Your Thyroid and Weight loss – The Connection is Real

How to Stop Your Smoking Cravings When You Stop Smoking

Deciding to Stop Smoking: Rising Above Withdrawal Urges

The Amazing Reasons That It Is Important To Improve Your Self !!?

!! FOODS Affect You To Get !! BETTER SLEEP!!

!!The Power Of Music And How music helps you get better sleep!!

yoga ! potentials In & For Helping You Get Better Sleep

About the Author

__HOLA como estas *STICKS WIZZARD DRAGON HERE: TO :ALL YOU CREATIVE ARTISTIC OPEN MINDED ENTREPRENERISTS * *GREAT ENERGY *VIBS* DISCIPLINED*VERY FOCUS ****THEIR IS NEVER*EVERE *ANY PROBLEMS ONLY FANTASTIC AMAZING SOLUTIONS **OBSTACLES *ARE TO BE CONQUER* TAKE ACTION *GAIN KNOWLEDGE AN TAKE ACTION =HAPPINESS ITS A WIN!!!WIN!!!! ALL THE WAY*****__I AM A VERY EXTREMMMMXXX FOCUS ANCIENT SPIRITUAL CREATIVE ARTISTIC *OUT OF THE BOX ARTIST ENTRENEURISTS* ARTIST* THAT LOVES ,BEYOND GAINING AN SHARING ALL KNOWLEDGE "WEALTH" IS NOT JUST AN ALL ABOUT "MONEY" " COMMUNICATIONS " ARE EXTREMMMMMMMMMMMMMMXXXXXXXX* IMPORTANT* gracias HOLA como estas'Too EVERY ONE** My Stage name is STICKS WIZZARD DRAGON *AS*,I AM A VERY EXTREMMMXXXX PASSIONATE CREATIVE ARTISTIC OUT OF THE BOX ANCIENT SPIRITUAL TRUE RENAISSANCE ARTIST ENTREPRENUERIST ARTIST*&*INVESTOR*WHO LOVES BEYOND & BEYOND TO CREATE INFINITE HAPPINESS*&WEALTH ***********GAINING ALL KNOWLEDGE & SHAREING ************ I within the SPIRITUAL Passions of all Music and all Life every where within Gods Infinite UNIVERSE ,Love all Styles of Music ,As I am A TRUE Renaissance ARTIST that express My Artistry From and within all THE arts ,My drumming artistry * EXTREMMMMXXX DYNAMIC*(TECHNIQUES)ARE VERY TEXTURED ACCENTED COMPLEX RHYTHMS (COLORED)(SKILLS*) comes from all THE GREAT OLD DRUMMERS* .ALL * Styles Of JAZZ*ROCK*LATIN*Funk*Progressive JAZZ*SOUL*BLUS*Hard rock,OLD ROCK & ROLL, Progressive Latin /JAZZ.Country,Swing Jazz,Big Band*JAZZ Classical & Classical JazzZzZZZzzZZZZZZ,As within THE EnTerTainMent *(*BIZ*)-WORLD I have Traveled Around THE World 4-Times PERFORMING**,I play ALL PERCUSSION InStruments PLUS VERY HEAVY Within the VOCALS*/(PIANIST LYRICIST(COMPOSER)..* I am also A very( Schooled)Ballet/TAP/Jazz/Spanish/Street Dancer,My ballet Styles is of the Russian imperial & The French & Italian cheNetti Styles,I also Draw with Pencil & oil paint,And sculpture all within Mother Nature all my drawings are of Beautiful women IN FACT you*can see some of them right Here just go to*(* my pictures*)),that I vission from DEEP within My Mind Travels,*(*DREAMS*) and Meditations,,I am A Vegan Gourmet chef,I work out 7 days a week ,I love all adventures,Exploreing,Fun,Excitement,all Kinds of Cultural events,Classly Night clubs,Ballets,Musicals,Concerts, all Museums,..I flow within all ancient eastern & western philosophys,Mysticism,Mythology,Metaphsics,astrology,I love all out door events I love all Oceans,Lakes,Rivers,Streams,Water falls,All Mountains,deserts,Jungles,All nature adventures,EnchantMent.EXPLOREING, As when I Spiritually Journey deep within My Soul of My Spiritual Mind ,I always new THAT ,I was a DRUMMER percussionist From ancient Time, *** an Journey MYSELF within My SPIRITUAL Mind..as WITHIN THE LIGHT OF GODS INFINITE LOVE & TRUTH within this INFINITE UNIVERSE***GRACIAS OLa como estas'Too EVERY ONE** My Stage name is STICKS WIZZARD DRAGON as I within the SPIRITUAL Passions of all Music and all Life every where within Gods Infinite UNIVERSE ,Love all Styles of Music ,As I am A TRUE Renaissance ARTIST that express My Artistry From and within all THE arts ,My drumming artistry * EXTREMMMMXXX DYNAMIC*(TECHNIQUES)ARE VERY TEXTURED ACCENTED COMPLEX RHYTHMS (COLORED)(SKILLS*) comes from all THE GREAT OLD DRUMMERS* .ALL * Styles Of JAZZ*ROCK*LATIN*Funk*Progressive JAZZ*SOUL*BLUS*Hard rock,OLD ROCK & ROLL, Progressive Latin /JAZZ.Country,Swing Jazz,Big Band*JAZZ Classical & Classical JazzZzZZZzzZZZZZZ,As within THE EnTerTainMent *(*BIZ*)-WORLD I have Traveled Around THE World 4- Times PERFORMING**,I play ALL PERCUSSION InStruments PLUS VERY HEAVY Within the VOCALS*/(PIANIST LYRICIST(COMPOSER)..* I am also A very( Schooled)Ballet/TAP/Jazz/Spanish/Street Dancer,My ballet Styles is of the Russian imperial & The French & Italian cheNetti Styles,I also Draw with Pencil & oil paint,And sculpture all within Mother Nature all my drawings are of Beautiful women IN FACT you*can see some of them right Here just go to*(* my pictures*)),that I vission from DEEP within My Mind Travels,*(*DREAMS*) and Meditations,,I am A Vegan Gourmet chef,I work out 7 days a week ,I love all adventures,Exploreing,Fun,Excitement,all Kinds of Cultural events,Classly Night clubs,Ballets,Musicals,Concerts, all Museums,..I flow within all ancient eastern & western philosophys,Mysticism,Mythology,Metaphsics,astrology,I love all out door events I love all Oceans,Lakes,Rivers,Streams,Water falls,All Mountains,deserts,Jungles,All nature adventures,EnchantMent.EXPLOREING, As when I Spiritually Journey deep within My Soul of My Spiritual Mind ,I always new THAT ,I was a DRUMMER percussionist From ancient Time, *** an Journey MYSELF within My SPIRITUAL Mind..as WITHIN THE LIGHT OF GODS INFINITE LOVE & TRUTH within this INFINITE UNIVERSE***GRACIAS http://FREEGIFTSXTREME.INFO http://AFFILIATEAUTOXTREME.INFO http://freetrafficxtreme.info http://youtu.be/cbyrE9KAfz4 http://youtu.be/pV-i5tRbnQk http://youtu.be/ajO5ssJ0U3M

FREE REGESTRATION

Gain Knowledge For Your Open Beautiful Mind

Spam Blocked

37 spam blocked by Akismet

M	T	W	T	F	S	S
« Apr
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30	31